Mortgage Financing Marketing Case Study

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URL

ccm-finance.com

Company Background

Hard money home loan and refinancing company.

Project

  • Copy Writing
  • Onpage SEO
  • Blog Writing
  • Graphic Design
  • Google Analytics
  • Search Console
  • Social Media Setup

Onpage SEO

Hard money lending is a very competitive industry so it was crucial that the site was optimized as best as it could be. The client site saw 5 important geotargeted page one Google rankings within the first two weeks of launch.

  • Keyword research
  • URL optimization
  • Google Analytics
  • SEO copy writing
  • Image optimization
  • Google Maps Listing
  • Custom page meta data
  • XML sitemap
  • Google Webmaster tools
mortgage company rankings

SEO Results

Our client completely out ranks his closest competitors.

  • Position #1 in Google for 10 keywords.
  • Page 1 in Google for 79 keywords.
  • In top 50 for 99 and growing.
finance blogging
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Finance & Real Estate Blogging

We put together blogging strategy that complimented our keyword research step during the onpage SEO process. The blog strategy consisted of real estate and finance news, tips, and information.

Examples:

mortgage email marketing
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Email Marketing

We use an AI driven email marketing campaign that has an average 20% open rate.

Emails include:

  • Newsletter
  • Program announcements
Google Ads Mortgage

Google Ads

We currently run a Google ads campaign that is geotargeted.

Results:

  • Averaging 6% conversion rate
  • 151 leads over 2 months
  • The average lead cost $20
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