The challenge from day one was the fact that 95% of the entire website pages where going to be brand new pages that never existed before. This caused us to compete against competitors which had main service pages ranking in search for much longer period of time. The other major challenge was that there was a great deal of competition clearly visible in the search space. Cities like Boston usually have a massive amount of medical institutions to compete against in this field.
Our first point of attack was to create a website which housed over 35 new service related pages we could then optimize on a local level immediately to the Boston, MA area. We created massive amounts of content and fully optimized all content utilizing a small handful of related keywords for each page.
We then incorporated a comprehensive monthly link building, blog writing and social media management in order to create a diverse traffic flow.
I recently switched my internet marketing and web presence from a large NYC firm to Brandignity. So far, so good. Brandignity has been responsive, innovative, and completely above board. I am enthusiastic that our message is getting across better than ever, and with the most contemporary approach.
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