Dermatologist SEO Marketing Case Study



Website design, keyword research, onsite website optimization techniques

Time Frame

30 days

Company Background

Premier Dermatology is a skin care center located just outside the Boston area.


The medical space, primarily the dermatologist niche, is very competitive especially in tier 1 cities like Boston where this client is located.

Initial challenges:

  • No onsite SEO
  • No visible keywords on the site
  • A one page website
  • Very light on content
  • SEO nuts & bolts of the site needed tweaking

Web Design & Onsite SEO Strategy

Our primary goal was to increase the foot print of the website. This client had a lot of services and to really create a large digital foot print good for SEO we built out each service on its own page.

We first crafted a sitemap for every service they offer then wrote SEO optimized copy for each service which really resonated well with Google.

  • Keyword research
  • Content optimization
  • Alt tag optimization
  • Image URL structures
  • XML Sitemap creation
  • Interlinking recommendations
  • SEO copy
  • Expanded Sitemap


Within 30 days these are the results we recorded:

  • 78 new keywords on page 1 of Google
  • 25 new Google Maps Listings
Dermatologist Ranking Report

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